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ROSSANA DÍAZ

The importance of personal branding

Elevating Rossana Diaz Morales’ career counseling brand: a brand infused with the spirit of change and growth.

CLIENT

ROSSANA DÍAZ – CAREER COUNSELOR

YEAR

2023

SERVICES

BRANDING AND VISUAL IDENTITY 

Client

«Terraza La Marina» by Bull Hotels is a charming hotel bar nestled on the first floor of the 4-star Reina Isabel Hotel, located in the picturesque coastal city of Las Palmas de Gran Canaria.

 

With stunning views of the beach of Las Canteras, this gem offers an unforgettable experience that combines the best of Peruvian gastronomy, live music, and crafted cocktails.

Challenge

Revamping La Marina Terrace posed a unique challenge. Beyond retaining hotel guests, the aim was to draw in locals. Although the hotel was known, many locals weren’t aware of the delightful Peruvian cuisine served on the terrace.

 

Additionally, the task involved capturing the interest of a younger crowd. Crafting a modern brand that resonated with both the existing and potential clientele while highlighting the terrace’s fusion of Peruvian flavors, beach vibes, and live music became the primary challenge.

Solution

This comprehensive rebranding of Terraza La Marina involved a meticulous redesign of the logo, injecting new life into its visual representation. The introduction of carefully selected typographies brought a perfect balance of elegance and playfulness to the brand’s messaging. A modern color palette infused vibrancy and freshness into the final identity.

 

The brand makeover extended beyond the digital realm, with a revamped menu showcasing the delightful Peruvian culinary offerings. Thoughtful redesigns of placemats and coasters complemented the new brand identity.

Result

The reimagined La Marina Terrace by Bull Hotels now stands as a must-visit destination for both travelers and locals, offering an extraordinary experience by the sea. The refreshed visual identity, along with a revamped menu and thoughtful details, has elevated the overall ambiance. Guests can indulge in the vibrant flavors of Peru, accompanied by enchanting live music performances and expertly crafted cocktails.

 

See Rossana’s website by clicking here

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